Harley Davidson Driving Influence On Saudi Arabia And Arab...

INTRODUCTION In my paper I decided to write about Harley Davidson Motorcycles influence in Saudi Arabia and the Arab nations in general. I selected this topic in regards to a comment that my professor, Dr. Thomas Coyle, for MTML 4330 mention during one of his lectures. During Dr. Coyle lecture he mention that Saudi Arabia woman used to dress as men to drive Harley Davidson motorcycles. According to Dr. Coyle Arab woman used to dress as men to be able to be on their own since it is customary for woman to be escorted by a man of her family at all times. Arab woman used to dress as men so they couldn’t be recognize as woman while riding and feeling free. Although, I couldn’t find any specific source about Arab woman riding Harley Davidsons motorcycles it did brought up allot of questions. First of all, it brought up to my attention how Harley Davidson has been a brand that impacted the global community. Especially, since I couldn’t imagine an American product being sold in the part of the world where is presume most countries hate Americas beliefs and lifestyle. It was even harder to imagine Harley Davidson being sold in Saudi Arabia which represent freedom, adventure, and individuality. Totally opposite to what I imagine the Arab culture beliefs towards American products would stand for. During my research I discovered that Harley Davidson it’s a very popular commodity in the Arab nation and the world not only the United States. I honestly imagine that Harley Davidson wasShow MoreRelatedReed Supermarket Case32354 Words   |  130 Pagesthe collaboration with customers on product decisions 14.12 ‘Long tail’ strategies 14.13 Green marketing strategies 14.14 Brand piracy and anti-counterfeiting strategies 14.15 Summary Case studies 14.1 Danish Klassic: launch of a cream cheese in Saudi Arabia 14.2 Zippo Manufacturing Company: has product diversiï ¬ cation beyond the lighter gone too far? 14.3 Video case study: Swiss Army Questions for discussion References 453 459 459 460 460 460 465 471 477 480 481 490 493 495 501 502 507 508 508